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Inside an Awards Campaign: Neon CEO Tom Quinn on the Success of 'I, Tonya'

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Behind-the-scenes of an upstart distributor's strategy to make waves through awards season.

Participating In a Case Study at the Australian Screen Forum in New York City last week, Neon CEO Tom Quinn discussed how his company brought I, Tonya to the big screen. According to Quinn, the film industry is "so competitive [and] expensive, unless you're going to build something that has a point of view and that stands for something. I didn't really feel the need to launch a company. The world does not need another film distributor."

With the company's acquisition of I, Tonya at last year's TIFF, Quinn felt that they had an awards contender, but first, they had to acquire the movie. Coming into the festival, I, Tonya was the hottest property around, and there was already an offer on the table from CBS.

"[Tonya]" Quinn said, "does that incredible thing, where the moment you laugh, you feel guilty about it," and he was knocked out at the screening, especially by Margot Robbie's portrayal of Tonya Harding.

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